What I mean? Have you ever visited a website with almnost nothing about it?
I have visited more than thousand websites of this kind. I often close the windows and continue with my internet surfing. But not always. When the site is bad, and have no information the percent of clicks of you ads if growing. Why? I will answer to your wuestion. When ppeople have nothing to see on your website they are just searching for a link to click on it, and they this this is a click of articles of your site. I have signed that when I made a good deign and write a lot of information the percent of my ads clicking is decreasing to 5 times, and due to this mu eCPM if decreasing and money I get are less.
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