Adwords tricks

When you post ads to adwords, they on regular print. Most of the people searching to google are not interested by ads posted right on the website. But if they are bold, they may pay attention to them, and to visit your website. This means that if your ad is posted on the second or third place will have more clicks and CTR.
This happens with one silly code: {Keyword:}
This will bold your keyword, and you better use this code to the certain word.